The aim of this course is to provide you with realistic tools to work with, and relatable examples from real small charities. You’ll leave with a focused, manageable strategy, one that helps you use social media effectively without adding more to your overflowing to-do list.
Through a blend of breakout sessions and individual tasks you will learn:
- How to choose the right platforms and stop spreading yourself too thinly.
- Ways to understand your audience and design content around their needs.
- How to approach short-form video without high production demands.
- Practical, safe ways to use AI to support planning and content variation.
- How to focus on work that contributes to organisational goals.
- A realistic, repeatable workflow – less work, more impact.
Social Media Foundations: A Strategy for Small Charities and Busy Teams
This course will focus on what actually matters in 2026: Instagram pushing Reels, TikTok becoming essential for reaching younger audiences, and how AI can genuinely save you time with planning and content ideas.