Public Health Scotland have concluded that introducing restrictions on alcohol advertising and marketing is an effective and cost-effective way of reducing how much we drink, and in turn improving the health of people living in Scotland.
In a new report published recently, Public Health Scotland have concluded that introducing restrictions on alcohol advertising and marketing is an effective and cost-effective way of reducing how much we drink, and in turn improving the health of people living in Scotland.
The review, commissioned by the Scottish Government, found that people are frequently exposed to alcohol marketing and advertising in their daily life, through sponsorship of their favourite sports teams, displays in shops and ads on billboards and bus stops. That exposure is associated with people drinking more.
The report states that “alcohol marketing and advertising is pervasive and persuasive, and frequent exposure to it drives alcohol consumption and related harms, including among children and young people.”
To have the greatest impact Public Health Scotland recommend restrictions be as wide-ranging as possible and well enforced.