Race To A Milli

More than half of all Childline counselling sessions support children with mental health struggles. Find out about their new ‘Race To A Milli’ campaign which highlights the need for device-free time.

Girl holding a mobile phone looking lonely.

More than half (52%) of all support provided by Childline last year was to children struggling with mental and emotional health issues.

Between April 2024 and March 2025, we delivered 82,882 counselling sessions to young people about their mental wellbeing — an average of almost 230 sessions a day.

The top concerns raised when young people discussed their mental health included:

They also saw a 6% annual increase in counselling sessions related to anger issues, with children discussing how they might throw objects or slam doors when struggling with their temper.

Race To A Milli

Childline is releasing this data to support its new campaign, ‘Race To A Milli’, funded by Lidl GB. The campaign shows TikTok stars, Makai Fray and Joe Leggett, competing head-to-head to be the first to reach 1 million “likes” in a series of challenges assigned by Rio Fredrika.

What the pair don’t know is that the tasks are a digital stress test, aimed at challenging their resilience to things including peer pressure, hateful comments and rage bait.

With data from Ofcom highlighting that children spend nearly three hours on their devices per day rising to over six hours on average for young adults, the new Childline campaign highlights the need for device-free time. It also includes a discussion between Makai and Joe on the ways social media has impacted their mental health.

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