Barnardo’s has launched a new campaign, Call It What It Is, working alongside children and young people to counter dangerous narratives about misogyny and harmful notions of masculinity alongside findings from a poll of 4,000 young people aged 13-20, across all four nations of the UK. The findings were stark and paint a picture of a distressing online environment for young people.
Key findings from the polling include:
Read about the impact of online misogyny on children and young people’s attitudes and behaviours.
This polling shows that misogyny is not an abstract issue but a daily reality for children and young people – one they are asking adults and technology companies to address. The children and young people advising the campaign, Call It What It Is, told Barnardo’s they want to see tech companies do more to prevent harm and have stronger protections in place, rather than respond after the fact.