Contact

The King's Trust Unveils New Brand

The King’s Trust Group of charities has recently unveiled its new logo and tagline. The introduction of the new branding follows the announcement of the name change made in November 2023 from The Prince’s Trust to The King’s Trust.

The King’s Trust Group is a global network of support for young people, established by His Majesty King Charles III in 1976, when he was HRH The Prince of Wales. The mission of The King’s Trust Group of charities is to work for young people, by empowering them to build the skills for a brighter future.

The new branding reflects His Majesty’s continued dedication to The Trust’s work. The project to deliver the new logo and tagline was undertaken in consultation with young people and the wider community of King’s Trust colleagues, volunteers and partners from around the world.
As The King’s Trust celebrates 10 years of work overseas in 2025 and looks towards the 50th anniversary of its founding, in 2026, the new brand also brings a development of the charity’s tagline, aiming to connect with young people, reflect its legacy, and set out a clear vision for the future.
The Trust’s new tagline, ‘Working for young people’, reaffirms the Group’s commitment to young people, and its mission is to work for young people by empowering them to build the skills for a brighter future.
Read more.