UK Giving Behaviours Tracker 2024

A recent survey by Blue State has found that younger donors had the highest average donation value of all ages, and were most likely to say they want to continue giving.

Piggy bank with coins

Every year Blue State ask donors across the UK what, why and how they give.

Surveying 2,000 donors that have given to charity across the UK they uncovered:

The sample this year showed some surprising and interesting trends across younger donors. Out of all age groups younger audiences were the most likely to say they plan to give over the next year. This finding was paired with a significantly higher average gift for 2023 (£244) across the combined 18-34 bracket.

Download the UK Giving Behaviours Tracker 2024.